Attracting visitors to your website is a balancing act. On one hand, you must have good information, since that is the core of your service. The text is also the most important part of your site’s content that traditional search engines read, and thus, keywords, headings, originality and links are so important. [...]

  Publishers who make their living from selling links on their sites had a warning shot delivered to them last month with the Google PageRank update and its anti-paid linking initiative. This targeting of high profile sites is meant to discourage sites with paid links and had led to some publishers scratching their heads as [...]

  Yahoo continues its regional expansion program with several regional initiatives aimed at establishing its mobile presence in various Asian countries. These initiatives include search partnership with nine Asian mobile operators, continued localization Yahoo! Go 2.0 and Yahoo OneSearchMobile partnership with  Asian mobile operatorsAdding up to Yahoo’s current distribution partnership with 20 mobile operators worldwide are [...]

  Google and web hosting provider GoDaddy has just reached an agreement on integrating Google’s Webmaster Tools on Godaddy customer’s accounts. GoDaddy is offering its millions of account holders, webmasters’ favorite Google tool for monitoring site performance and activity.With Google Webmaster Tools on board GoDaddy account holders’ hosting control panel, GoDaddy account holders can easily monitor [...]

  Don’t look now, but it seems Microsoft is off to something with its announcement of intention to buy Musiwave, a mobile music entertainment service company. Musiwave is an Openwave company with an established partnership with music labels, device makers and mobile operators in delivering digital entertainment to mobile consumers. Microsoft’s Connected Entertainment Technologies and services [...]

  Yahoo’s take on open source is totally different from what Google previously launched. Instead of focusing on an opensocial movement focused on the alliance of social networks, Yahoo is focusing more on the advancement of research and development of systems software for distributed computing. To do this, Yahoo launched M45, a supercomputing cluster that is [...]

  Well, I’d come up with a great start like, “hey kiddo, you’re looking to become an SEO superstar?”, but I’ll go forward from that path straight to the meat. To make it in the SEO industry, you really need to just get right down to it and group with others, I mean, that’s all there [...]

  As Most of you are aware, SEO for Firefox is one of the hottest things in SEO at this moment. Using this time saving tool, you can get any amount of information gleamed from the data made from the SEO toolbar, it’s a highly recommended Firefox extension for anyone in search marketing (and according to [...]

  When Facebook announced the Fan pages, there were a number of mixed reviews.  Some where hailing it and its integration to the new advertising platform and some hated it – claiming it was turning Facebook into Myspace.  Whatever your stance is, here are 6 reasons you need to make a Facebook page for your website [...]

  For a follow-up to the post on link-building techniques, I’ve decided to take some articles off of my compilations for creative link-building ideas on the Search Marketing Wiki. I hope you enjoy these ideas for more and more are coming — Feel free to add any ideas you feel relevant in the comments field of [...]