Microsoft today announced three new features for its adCenter program and Live Search. Actually the one for Live Search is already old news, the Webmaster Center. While the new tool for the adCenter is fairly a new feature. And the other a Google Advertising Professionals Program copycat?Microsoft adExcellenceAs I said, this similar to the Google [...]

  The year is quickly winding down, which in the world of search means that it’s time to review the year’s overall trends. On Monday Yahoo became the first search engine of the year to release their report on the Top Trends in Search, as told through the billions of searches in 2007 at Yahoo! [...]

  If your blog openly posts paid reviews in an irrelevant, poorly written, not disclosing these as advertisements and using deliberate anchor text in the posts to influence Google rankings, you just might be under the scope of the Google spam team.Matt Cutts explains : In the same way that a regular surfer would want disclosure [...]

  Yoople is a search engine where users get to re-rank the results if they find the results of greater relevance. The collaborative search looks to leverage social power to bring relevancy to results.The engine works by fetching the top 10 results for a query from Yahoo and permits users to drag and drop the results [...]

  On a blog post discussing why Google does not like irrelevant Sponsored Blog Posts that pass link juice, Matt Cutts left a little tidbit of information in a comment stating that the Google Spam team and the AdWords team have gotten together to ban AdWords advetisements for sites or networks that sell links for PageRank.This [...]

  Attempting to pull of what BackFence.com could never accomplish, Yahoo has begun testing on a new feature of Yahoo Local called “Neighbors“, which allows members of a community (or neighborhood) to make others aware of a potential issue in the community, talk about it, and even organize around these issues. As the service is [...]

  This week’s in-house spotlight is on Baron Ginnetti, the new Director of SEO & Content Distribution at Pronto.com. Baron’s legacy comes from his SEO efforts at Shopzilla, where he spent 2 ½ years building a large SEO team that would make most in-house SEOs salivate.Baron and I both started our new ‘gigs on the same [...]

  After months of speculation and whispers, Google confirmed on Friday their plans to submit a bid for wireless spectrum to be auctioned by the Federal Communications Commission early next year. Just what they plan to do with it, however, has yet to be revealed.Google mentioned in the statement that their application to bid on [...]

  So, you’re the largest growing social media site and you think you can do whatever you want and users won’t care? Think again Facebook. When you create a community as big as Facebook which is its own little “country” online, it’s a democracy. Some 50k plus Facebook users have signed a “…signed an online petition [...]

  This week we saw a vicious attack on Google, Yahoo and MSN search results by malware and spyware operators hit the big news after months in the making, and the search engines, at least Google, are beginning to react publicly.Google acted pretty swiftly on removing the bulk of the malware sites, and has added a [...]