In a city where residents often pay more than half their salaries for a place to sleep, visitors have long faced a shortage of hotel rooms and rising prices.
The editor of a magazine for travel agents describes tourism motivated by fear of global warming: "It's not just about going to an exotic place. It's about going someplace they expect will be gone in a generation."
Outpaced by Web sites with user-generated content and recommendations, travel publications like Lonely Planet and Rough Guides are extending their brands to catch up.
Paso Robles, with nearly 170 wineries, has become the newest prime destination for meandering wine tasters living out their "Sideways"fantasies in California.
Air travelers not only embrace new technology, they are keen for more high-tech travel options, according to a recent survey of frequent fliers by the International Air Transport Association.