Five years ago I interviewed tech publisher Tim O'Reillyabout a new term that his company had just coined: Web 2.0. The first Web 2.0 conferencehad been held the previous month, October 2004, and O'Reilly had graciously agreed to give an interview to yours truly - "an unknown blogger from New Zealand," as I put it back then. The interview ran in a 3-part series (see also part 2and part 3) and covered Web 2.0, new business models, social software and eBooks.I've always been a big believer in learning from history as we look to the future. So let's re-visit this interview from five years ago and see how prescient the father of Web 2.0 was.SponsorMicrosoft and Web 2.0In 2004 the leading Web 2.0 companies were Google, Yahoo! and Amazon. But what of the dominant software company of the previous generation, Microsoft? I asked Tim O'Reillyback in November 2004 whether Microsoft's core strategy of software lock-in would survive in web 2.0?O'Reilly argued that Microsoft would have to change: "I think that the business of Microsoft, the company of Microsoft, is going to continue to succeed. But I think the business model of Microsoft is going to have to change."This has turned out to be the case. Over the past 5 years, Microsoft has slowly rolled out a "software plus services" strategyunder the catch-all phrase 'Live.' While the Windows OS and desktop software such as Office continue to be Microsoft's mainstay products, some of the functionality gradually moved into the cloud - e.g. syncing over devices. Vista, the current generation of Windows, began that transition. In 2009, Microsoft is even taking steps to put Office online.With the benefit of hindsight, I think O'Reilly nailed it in 2004 with this statement: "Microsoft will continue to dominate on the PC, but the PC is going to be a smaller and smaller part of the entire business."The Mobile Web, for one, has taken attention away from Microsoft. Which is where Apple comes in...Apple and Web 2.0At the inaugural 2004 Web 2.0 Conference, Apple was a no-show. In talking about Apple's position in the Web industry back then, O'Reilly said that "Apple is in a position they've been in a lot of times before. They're like Moses showing the way to the promised land, but they don't actually go there."Although Apple never did open up, as O'Reilly foresaw, nevertheless they went on to create the most successful new gadget of the past decade: the iPhone. Apple also created a thriving iPhone app ecosystem. So in the case of the Mobile Web, Moses (a.k.a. Steve Jobs) actually did lead us to the promised land!Facebook and Data Lock-inIn 2004 I noted that "a lot of what Web 2.0 is about is users producing content and not just consuming it." I pointed to O'Reilly's own example at the time: Amazon compared to the Barnes & Noble website. However, I said that "the other side of that coin [...] is the "data lock-in" of users, where users may not necessarily have control over their content." I asked O'Reilly if that was something for users to be concerned about?O'Reilly replied, in November 2004, that "there are companies that are trying to use data lock-in as a competitive tool - and there will eventually be a recognition that this is a problem." This has indeed happened - and data lock-in is nowhere more of a problem than on the world's most popular social network circa 2009, Facebook. Over the past few years we at ReadWriteWeb have written many articlesabout Facebook's 'walled garden' approachto user data. Users can't take their personal data elsewhere. What's more, there have been bungled attemptsto use that data for commercial means.Remember that Facebook had just launched in February 2004and was confined to some selected American Universities (Harvard to Stanford, Columbia and Yale). It had yet to reach the 1 million users mark. While O'Reilly couldn't have known that Facebook would turn into the juggernaut it now is, he did accurately predict that data lock-in would become a major issue:"I believe that data lock-in of various kinds is going to be one of the key tools of business advantage in the internet era. I think that as companies realize this, they will figure out how to be evil - so to speak (to use Google's terminology) - and I predict that we will in fact have some major battles in that area."ConclusionIt is remarkable how much can change in the Web industry in five years. Back in 2004, Facebook was a baby and Twitter wasn't even a glint in the milkman's eye. Among the big companies of that time, Apple hadn't yet given birth to the revolutionary iPhone and Microsoft was entering its mid-life crisis.On reflection, Tim O'Reilly did extremely well in his 2004 predictions - considering how fast the Internet evolves. And I'm stillgrateful to him for giving an interview to an unknown New Zealand blogger. How times change...Image credits: Niall Kennedy; Shht!; Alex EckfordDiscuss

  Web annotation is a sexy and increasingly crowded space in the market. As in any such pool, the amount of elbow-rubbing between individuals and similarity between products can lead to suspicion of theft.Annotation startup Reframe It, a 14-person team, claims that Google's hot new product Sidewiki crosses the line between competitive innovation and IP infringement. And with a few Googlers caught with their hands in Reframe It's cookie jar, there might be some validity to this claim.SponsorWe first came across Reframe It about a year agowhen it first launched. The company's product allowed users to "basically write comments into the margins of the Internet" and was in heavy competition with services such as Diigo and SocialBrowse. When Reframe It added Twitter and Facebook integration and received an official nod from Mozilla this past spring, Diigo remained as a serious competitor, but Reframe It had the further advantage of a stellar advisory board.Fast-forwarding to this fall, Google launched Sidewikiin September, almost a full year after the debut of Reframe It. Looking at these demo videos back-to-back, the similarities are obvious:For an in-depth side-by-side comparison of both apps, see Google Watch's poston the subject. The basic conclusion is that the products look similar enough that Google's source code had better be drastically different from Reframe It's if they are to avoid a major lawsuit.But if we had a nickel for every time we spotted disgraceful similarities between web products, we'd be... Well, never mind what we'd be doing with that stack o' nickels. Here's the interesting part: Reframe It CEO Bobby Fishkin, who claims his company has neither the time nor the resources to take on tech behemoth and pop culture darling Google, told eWEEKthat there were several attempts to learn and assimilate his startup's technology and interface, right down to the icon designs.According to eWEEK, Fishkin claims that one of his board members, Terry Winograd, sat in on a Google meeting in July 2008 and told a top Google exec to take a look at Reframe It. The as-yet unnamed Googler said the startup looked interesting and that the info would be passed along.In the months that followed, at least six Reframe It accounts were registered to Google employees, which would allow engineers "plenty of time to explore every nook and cranny of our functionality," said Fishkin.But the real kicker is Google's alleged attempt to hire Reframe It co-founder and lead engineer Ben Taitelbaum just days before Sidewiki launched.And what was the official Google response to these reports?"The variety of existing products in this space and the increasing number of sites that enable user generated content shows that there is growing demand for allowing users to contribute to the Web," a Google rep wrote to eWEEK in a measured but definite dismissal of Reframe It's claims.Certainly, Google has been talking and thinking about annotation for years. And its end product has many differences from others on the market. And the market has a few notable competitors aside from Reframe It, all of which Google probably explored in due diligence processes. But if and when these two products face off in court, attorneys will be arguing whether the Google product - which, if only because it came after Reframe It's version, is without question a knockoff - is in actual violation of Reframe It's patents. And since Reframe It's patent application is still pending, they can amend the language to include Sidewiki's UX, technology, etc.The situation is, indeed, fraught with drama. Run-of-the-mill, workaday, tech IP drama. And we look forward to following up on these reports accordingly.Discuss

  Life360is often described as an "OnStar for life," providing its users with tools to track and protect people and things through a variety of interfaces.The company offers IRL services such as child identification paraphernalia, medical IDs, and credit and identity protection; but they also have a cool suite of features that revolve around Internet and mobile tracking of people, objects, and even pets. Their Android application for tracking and securely messaging people even netted them a seed round from GoogleSponsorThe concept for the company, which was founded in the wake of Hurricane Katrina, revolves around disaster preparedness and emergency messaging. Currently, the available features include an emergency messenger that uses email, web, SMS, and phone to get messages through to emergency contacts; a thorough, web-enabled ID service that gives first responders instant access to critical information; a service for cataloging and tracking valuable items via coded tags; and identity protection services.The mobile tracking feature - which got the company a $300,000 investment from Google - allows users to locate family members using the web interface or the mobile application. Custom privacy settings allow users to find loved ones in an emergency, check their locations, see their statuses, and retrace their previous locations. While the company states this will not make family members feel stalked, we see this app as Cheatersfodder as well as a great way to keep track of the ones you care about most during times of crisis.The Android app allows users to access all their Life360 services from their phones. Right now, Android devices are supported, with a BlackBerry app coming soon and an iPhone app stuck in App Store purgatory.Another "coming soon" service we thought was cool - and also excellent Cheaters fodder - is a GPS-enabled tracking dongle that can be thrown in a bag, duct-taped to the underside of a car, tossed onto a pet's collar, stapled to a child - you name it. Life360 founder Chris Hulls told us in an email that he hopes to roll out the hardware within the next six months. "There will be an additional fee, probably in the neighborhood of $100 for the device and $10 per month for each tracked person," he said.Some other GPS- and mobile-enabled features Hulls plans to release within the next year are a Curfew 2.0 app, a check-in system for "distributed" families to touch base, and customized alerts for emergency notifications in a user's specific location.Discuss

  We recently told you about the Flickr App gardenand gave a list of five interesting apps we found using this new section of the site.One app we didn't find - and one that brilliantly appropriates the Flickr API in a delightful, infectious user experience - is Noticings. Part game, part geotagging app, part photoblog, Noticings asks users to upload geotagged photos of interesting artifacts to Flickr. Users tag the photos "noticings;" those photos are then imported, analyzed, and scored, with extra points being awarded for those who post every day in a given week, who post photos of lost objects, or who post the first pic from a certain neighborhood. It is, as the site states, "a game of noticing the world around you."Sponsor"Many of us are moving so fast through the urban landscape we don't take in the things around us," the site reads."Noticings is a game you play by going a bit slower and having a look around you. It doesn't require you change your behavior significantly or interrupt your routine. You just take photographs of things that you think are interesting or things you see. You'll get points for just noticing things, and you might get bonuses for interesting coincidences."We find the concept charming, a less boozy version of Foursquare, a more friendly-competitive version of Flickr or Twitpic.So, with all the other photo-sharing services out there, why choose Flickr to build a game around? It's question of scale, according to the site. "We know other photo-sharing services are available, but we're on Flickr, so are our friends, and it really does have the best location API for the sort of thing we want to do."At the moment, the game seems to have a small user base and a largely international one - which means this game is wide open for early-adopting Yankees to go Team America all over the place! Also, anything that gets geeks outside gets our vote. What do our readers think? Let us know in the comments, and be sure to include a link to your Noticings profile if you're playing already.Discuss

  Those of us who manage online communities have learned to crowdsource a big chunk of our work: identifying user contributions that deserve a higher profile - and those that deserve to be dropped in a deep, dark hole.But there has to be something more nuanced than just thumbs-up and thumbs-down buttons. And so...SponsorMore Noise to Signal.Discuss

  Our mission at ReadWriteWeb is to explore the latest Web technology products and trends. We're fortunate to have a great group of sponsors who support this goal. So, once a week, we write a post about them; about who they are, what they do, and what they've been up to lately. Pay them a visit and show your appreciation of their sponsorship of this site. Pay them a visit or tweet them a "Thank you" (see link below each sponsor) to show your appreciation for their sponsorship of this site. You can also start following some or all of our sponsors on Twitter with a few clicks on this TweepML page.Interested in being a ReadWriteWeb sponsor?ReadWriteWeb is one of the most popular blogs in the world and is read by a sophisticated audience of thought leaders and decision-makers. We have several innovative new features in our sponsor packages that we'd love to tell you about. Email our COO Bernard Lunnfor all the details.SponsorReady to learn more about the smart companies that support this site you love to read? Read on...Skip to info about:Mashery: API management services |Rackspace: cloud computing experts |Aplus.net: Web hosting |Crowd Science: demographic data |Hakia: semantic search |Domain.ME: .me domain registrar |Codero: Managed hosting |Groupsite: Social collaboration |NaviSite: Managed hosting |Search Engine Strategies: Conference |MyDomain.com: Domain registrar |Backupify: Online backup |LeapFish: Personalized home page |Media Temple and SixApart: our hosts and blogging softwareCrowd ScienceCrowd Sciencegives online publishers reports on the demographics and attitudes of their audience. We at ReadWriteWeb have signed up to this new service, because demographic data is something we've struggled to get in the past. It's important for any online business to know their audience, so Crowd Science is a welcome addition to the stats armory that most of us in the Internet biz use.Sign upto get demographic data from Crowd Science.Thank Crowd Science on Twitterfor making ReadWriteWeb possible.MasheryMasheryis a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels explained to the audiencethat while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "Five steps to scaling your business development using Web services" to discover how you can use APIs for your business.You can find out more about APIs and their business use at www.mashery.com.Thank Mashery on Twitterfor making ReadWriteWeb possible.RackspaceRackspaceis one of the world's largest hosting providers, but it's also competing in the cloud computing arena. Rackspace Cloud Hosting offers a suite of services which combines a scalable web and application hosting platform (Cloud Sites) with a cloud storage solution (Cloud Files) and on demand server instances (Cloud Servers). The addition of SliceHosta popular cloud computing and hosting provider and JungleDisk, a favorite online backup servicethat supports Cloud files, makes the Rackspace Clouda powerful cloud hosting solution.Explore Rackspace's hosting and cloud computing solutions.Thank Rackspace on Twitterfor making ReadWriteWeb possible.Aplus.netAplus.netoffers a variety of services relating to Web hosting, including shared hosting, Web design, marketing and online advertising services, search engine optimization, e-commerce solutions, and domain registration.You can register for Aplus.net here.Thank Aplus.net on Twitterfor making ReadWriteWeb possible.HakiaHakiais a semantic search engine. It delivers a new search experience based on focus, clarity, and credibility. You can compare Hakia to Google and Bing here.Hakia currently powersthe contextual advertising link engine at ReadWriteWebwith its semantic advertising module, Contexa. Contexa provides page-level contextual analysis (in this case, of blog posts) on the fly and outputs keywords that represent the meaning of the page along with their meaning score. The Contexa system then matches ReadWriteWeb sponsors' requirements with the contextual representation of the page to provide relevant ads for readers. Contexa is offered as a service and can be integrated into any ad system.Learn more about Contexa.Thank Hakia on Twitterfor making ReadWriteWeb possible.Domain.ME.Meis a true phenomenon among TLDs. With its unforgettable meaning and limitless word combination possibilities, .Me gives a truly personal tone to your domain name. If you are looking for a name that speaks for itself .Me is your best choice. Let .Me speak for your online business or personal blog..Me potential is enormous and it simply asks for you to be creative and coin the name that suits you best. If you have a great, original idea for a domain name, register .Me before it's taken. To check out other ideas, explore the world of .Me.Thank Domain.ME on Twitterfor making ReadWriteWeb possible.CoderoCoderois a former division of Aplus.net. Codero became a separate entity focusing on dedicated and managed hosting solutions after the acquisition of Aplus.net's shared hosting, web design, and domain registration services by Hostopia. "Codero" stands for collaboration, engagement, focus, reliability, and flexibility. It means a more secure computing experience for email, shopping, and data transfer.Codero is a dedicated and managed hosting company focused on the real needs of today's small and mid-sized businesses. The company believes in supporting robust websites, storefronts and online communities that will grow and adapt.GroupsiteGroupsite.comis a self-serve platform for creating social collaboration communities called Groupsites. Groupsites combine the most useful features of social networking and collaboration tools enabling groups large and small to communicate, share and network. Groupsites are currently in use by more than 30,000 groups as user communities, intranets, member communities, team workgroups and social networks. Each Groupsite can be branded and customized and includes discussion forums, calendaring, file sharing, member profiles (professional or social), activity feeds and full-featured sub-groups among other group-centric features.Sign up and createa free Groupsite in minutes.Thank Groupsite on Twitterfor making ReadWriteWeb possible.NaviSiteNaviSiteis a leading provider of enterprise hosting and application services for a diverse client base. Leveraging a diverse network of 16 enterprise-class data centers across the US and UK, NaviSite offers a predictable technology environment and a complete suite of infrastructure and application solutions.NaviSite's product and service offerings include:Vast custom application development capabilities, including SOA solutions, eCommerce, and Web 2.0 applications.Full stack of enterprise hosting services for mid-market companies, including shared, dedicated, and complex hosting, SaaS enablement, and colocation.Best in class managed hosting, such as virtualization and utility computing.Thank NaviSite on Twitterfor making ReadWriteWeb possible.MyDomain.comMyDomainis a leading ICANN-accredited provider of domain name registrationand online business solutions. For over 10 years, MyDomain has offered low-cost domain names and free domain services including complete DNS management. Today, sub-$10 domains without the constant upsells you'll find at some competitors are the norm at MyDomain. MyDomain's complete range of solutions include Web hosting and VPS hosting, email, SSL Certificates and more.Search Engine StrategiesFrom social media to local search to video SEO, Search Engine Strategies Chicagoputs you in front of the experts who will help you sort which technologies and channel will take you to the next level and which are just hype.Search Engine Strategies is the pioneer of educational conference series in search engine marketing. It's the venue where the industry visionaries and thought leaders gather each year to discuss the newest trends, share insights and present the strategic action plans you need to grow your business.Thank Search Engine Strategies on Twitterfor making ReadWriteWeb possible.BackupifyBackupifyprovides reliable online backup services for a range of products, including Twitter, WordPress, Facebook, Delicious, Basecamp, Google Docs, Gmail, Zoho, Flickr and Photobucket. Backups are secure, automatic and easy to set up.Thank Backupify on Twitterfor making ReadWriteWeb possible.LeapFishThe Web has evolved. It used to be a place where people came to just search for simple information. Now it's a place where people come to also share information: information that is multi-media, complex, real time and social; recommended by people who know, and people you know. LeapFishcalls this new place The Living Web, and it has designed an evolved engine to help you get the most from it - a service to help you live the new Web.Thank LeapFish on Twitterfor making ReadWriteWeb possible.Our Gracious Hosts and Blogging SoftwareReadWriteWebis hosted by Media Templeand is published using SixApart's Movable Type.If you've ever wondered what ReadWriteWeb looks like behind the scenes, or if you've never seen the Movable Type publishing interface - that's it on the left. We recently upgraded to MT 4.23, which is the latest version. We got onto this release as soon as it was available - in fact our contacts at Six Apart emailed the actual codeto us before it was up on their website. That's customer service for you!Thank Media Templeand SixAparton Twitter for making ReadWriteWeb possible.The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?Drop us a lineand let's talk.Thanks to all our sponsors and our readers for your support!Discuss

  Here is this week's events guide. You can download the entire event calendarin iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans.Know of an event taking place that should appear here? Let us know in the comments below or contact us.Sponsor6 – 8 November 2009: Savannah, GeorgiaGeekend 2009Geekend 2009 is an interactive conference that brings together geeks from all walks of life for three days of cutting edge speakers, expert panels, afterparties, networking and mash-up opportunities. Speaker highlights include Major Nelson of Xbox Live, renowned designer David Carson, Eric Snowden of Atlantic Records, Joey Hasty of Disney, and Matias Corea of Behance, among many others. Get your geek on and enter "RWW" for $30 off the full price weekend badge.9 – 10 November 2009: Santa Clara, CaliforniaSocial Networking World Forum — CaliforniaThis event taking place at the Santa Clara Convention Center actually consists of three conferences: two days dedicated to social networking, one day dedicated to enterprise social media, and one day dedicated to social TV. Key speakers include social networking publishers, advertising agencies, industry analysts, software developers and equipment manufacturers, pay-TV and network service providers, mobile operators, and more.Joint exhibition combining social networking and enterprise social media formatsPre-show online meeting planner for delegatesDiscount for early booking (expires September 25th)Free pass for exhibition only10 – 13 November 2009: Las VegasPubCon VegasPubCon Las Vegas is a multi-track educational conference hosted by SearchEngineWorld &WebmasterWorld. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion and marketing of their Internet businesses and brands. PubCon London 2009 is a social networking event.11 – 12 November 2009: Denver, ColoradoDefrag 2009 ConferenceAs online data is growing and fragmenting at an exponential pace, individuals, groups and organizations are struggling to discover, assemble, organize, act on and gather feedback from that data. In the largest sense, we're all looking to augment the pace at which we achieve insights on raw data -- to accelerate the "A-ha" moment.Defrag explores the intersection of topics like:Business intelligenceBusiness process managementSocial computing and analyticsNext-level discoveryEnterprise 2.0Next-gen emailThe semantic Web18 – 19 November 2009: San FranciscoGreenBeat 2009VentureBeat, the leading innovation-focused business blog, will host the seminal conference on The Smart Grid, November 18-19 in San Francisco. GreenBeat 2009 brings together the nation's 500 leading entrepreneurs, investors, utility and technology executives, policymakers and press to affect accelerated development of a leaner, more efficient electrical grid. With participation by Al Gore, former Vice President and Nobel Prize Winner; John Doerr of Kleiner Perkins; and industry leaders, including from Cisco, Tendril, PG&E, expect lively discussion and power networking. The program will highlight new technologies and explore the opportunities afforded by the stimulus package. For more, visit www.greenbeat2009.com.ReadWriteWeb readers, save 20% on regular price tickets with discount code GREENRWW09 here.19 November 2009: Mountain View, CaliforniaUnder the RadarFeaturing the most cutting-edge mobile startups from around the globe, Under the Radar will get you dialed in to what the 2010 mobile innovation marketplace will look like. It's a must-attend event for dealmakers from global carriers, brands, media companies, and handset manufacturers responsible for helping their companies leverage new mobile technology and innovation in the fast-evolving digital landscape.Save $200: book by 2 October 2009, and get the early-bird rate.30 November 2009New Way to WorkDo you have a great story about your work environment? Job marketplace Elance and Vator.tv have partnered to host the "New Way to Work" competition, with a grand prize of $10,000 in cash or health insurance for the most compelling story. You can tell your story on Vator.tv, the premier platform for entrepreneurs to broadcast their voice, by uploading a video, posting an update, linking to a blog entry, or sharing a photo. Hurry, the competition ends on 30 November 2009.1 – 3 December 2009: London, EnglandOnline Information &IMS 2009Online Information and IMS together create the largest event dedicated to the information industry. Consisting of an exhibition delivering over 9,000 visitors from 70 countries, a conference and a show-floor seminar program, the event provides an annual meeting place for the global information industry.Online Information is once again set to play host to thousands of information professionals, information end-users and publishers from around the globe, meeting suppliers of online content, e-publishing, and library management solutions. IMS provides a forum for IT, business, and information management professionals to find unlimited, relevant advice, educational content and compare solutions under one roof. Attend IMS and meet suppliers of content management, search solutions, and Web 2.0 technologies.1 – 3 December 2009: Boston, MassachusettsGilbane Conference BostonJoin us at the sixth annual "Gilbane Conference Boston: Content, Collaboration and Customers."Your content is your business, and you need to make your Web content part of an integrated platform for customers. You need to know solutions and technologies that are ready to be implemented today. Gilbane Conference Boston is built around the four major areas of how enterprises use Web and content technologies:Web business and engagement;Managing collaboration and social media: internal and external;Enterprise content: searching, integrating and publishing;Content infrastructure.Visit www.gilbaneboston.comfor conference details. ReadWriteWeb readers, use the discount code "GILBANE" to save an additional $200. Register today!1 – 3 December 2009: San FranciscoSupernovaThe Supernova Conference is the thought-leadership forum for the network age. It brings together over 500 business, government and technology influencers to understand how decentralization and pervasive connectivity are changing our world. It's the only conference to focus on how networks have become the main instruments of change from both business and social perspectives.An ever-evolving network itself, the conference has become the place for highly interactive and spirited debates, making significant business connections and revelations on new innovation.ReadWriteWeb readers get a discount of $700 off the regular price when registering by 16 October 2009. Use code "RRW09". After October 16th, the discount changes to $200 off the regular price. Register here.7 December 2009: San FranciscoSF MusicTech SummitThe SF MusicTech Summitbrings together 600+ visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology eco-system in a proactive environment, highly conducive to deal making. Register with a great ReadWriteWeb 15% discount.7 – 11 December 2009: Chicago, IllinoisSearch Engine Strategies 2009From social media to local search to video SEO, Search Engine Strategies Chicago puts you in front of the experts who will help you sort which technologies and channel will take you to the next level and which are just hype.Search Engine Strategies is the pioneer of educational conference series in search engine marketing. It's the venue where the industry visionaries and thought leaders gather each year to discuss the newest trends, share insights and present the strategic action plans you need to grow your business. Sessions include:SEO Through Blogs and FeedsDuplicate Content and Multiple Site IssuesWhat's the Link Between Search and Social?Online PR: Where to Next?Search AnalyticsSee more at www.SearchEngineStrategies.com/chicago. ReadWriteWeb readers receive a 15% discount when registering hereusing RWW15 code.11 December 2009: Mountain View, CaliforniaAdd-on-ConAdd-on-Con is a single-day conference focused on the future of the browser and its emergence as a platform.Developer sessions will cover best practices, cross-browser development and mash-ups. Marketing sessions will focus on monetization opportunities, distribution strategies and stats. Join 200+ individuals involved in add-on development to help define an emerging new market in the Web's eco-system.ReadWriteWeb readers save $50 by using the discount code "addoncon09RRW."27 – 28 January 2010: Amsterdam, The NetherlandsEnterprise Social 2.0: Rip or ROI?This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions.The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include:How to integrate social media programs successfully into business strategies?Building business momentum, visibility and market growth through social mediaMeasuring success and influence using metrics and analytics: what are the tools and techniquesIntegrating viral marketing and social media into traditional marketing mixDeveloping and activating audiences using social media channels such as Twitter, Facebook, blogs15 – 16 March 2010: London, England2nd Annual Social Networking World Forum — LondonThe 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams:Social Networking World ForumEnterprise social mediaSocial TV World ForumMobile Social Networking ForumThe event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more.Full workshop program within exhibition areaEvening networking receptionPre-show online meeting planner for delegatesFree pass for exhibition onlyDownloadthis entire events calendar in iCal format.Discuss

  After successfully selling MyBlogLogto Yahoo, it was surprising to see Lookeryfounder Scott Rafer write a blog post announcing his company's "orderly shutdown". In heartbreaking detail he took full responsibility for the company's demise saying, "In chronological order, the sins Lookery committed under my leadership were continuing our dependency on a large partner, not knowing when to cut bait on a failing asset, and building ahead of the market." While Rafer is still advising half a dozen startups and his API management company Masherycontinues to thrive, the loss of Lookery has taught the entrepreneur some hard lessons. Sponsor"It's important for a company to exist at all," said Rafer, "But once you've gained some traction you should work to reduce your dependencies." With Lookery, Rafer's company was completely dependent on working within the Facebook ecosystem. Said Rafer, "I've ranted for years about how bad an idea it is for startups to be mobile-carrier dependent. In retrospect, there is no difference between Verizon Wireless and Facebook in this context." After realizing that Facebook would not release anonymized data in a timely fashion, the CEO changed the scope of development. The team first began cloning the Facebook targeting system and then sold the network to build out Lookery's universal cookie mechanism. Rafer admits that this second project was created well before the market demanded it. Since announcing plans to close down Lookery, the entrepreneur offers sage advice to others. Lessons Learned: Advice to Others1. Ramen Profitable: Rafer maintains his belief in the "ramen profitable"model of business. He says, "If you can, bootstrap for as long as possible. You need to build something solid and meet those needs first. Then try to postpone fundraising until you've got scaling issues, not survival issues." 2. Understand Expectations: As a precaution for those who do take on funding, Scott Rafer explains, "You need to know what you owe your investors. If you've already built on one platform, do you owe it to them to build elsewhere? Know their expectations before you take their money." 3. Gain Control: Rafer believes that one way companies with largely Facebook-based audiences can mitigate risk, is to utilize Facebook Connect. This way they can gain access to at least a portion of users in the event of a devastating platform change or alteration to the terms of service. Says Rafer, " Basically you need to exist first and then think about how you're going to get out from under the thumb of a single entity." Photo Credit: David Sifryand Boris Veldhuijzen van ZantenDiscuss

  In this edition of the Weekly Wrapup - our newsletter summarizing the top stories of the week - we analyze a new breed of content site that is rapidly gaining momentum, look into recent statistics showing that Gen Y is using Twitter more, compare five recommendation services for iPhone apps, review the new-look MSN, and more. We also check in on our two main channels: ReadWriteEnterprise(devoted to 'enterprise 2.0' trends and products) and ReadWriteStart(dedicated to profiling startups and entrepreneurs). SponsorSubscribe to Weekly WrapupYou can subscribe to the Weekly Wrapup by RSSor by email(form below).RWW Weekly Wrap-up Email Subscription form:Web TrendsThe Age of Mega Content Sites - Answers.com and Demand MediaTwo companies that produce massive quantities of new content every day, Answers.comand Demand Media, are rapidly moving up the list of top U.S. web properties, as measured by comScore. Answers.com has risen from #26 to #13 in just two months, and Demand Media has risen from #24 to #15 in the same time period. Is the fact that these sites produce so much content, and are quickly gaining in popularity as a result, cause for concern about the future of the Web?As Facebook Ages, Gen Y Turns to TwitterFacebook is getting old. No, people aren't getting tired of it, it's actually getting old, as in its population is aging. In May of 2008, the median age for Facebook was 26. Today, it's 33. So where are today's college students hanging out now? Well, to some extent, they're still on Facebook. Surprisingly though, they're also headed toanother network you may have heard of: Twitter.Amazon Turns Twitter into a Marketplace - Are You Concerned?This week, Amazon sent out emailsto their Amazon Associatesmembers touting the latest addition to the company's affiliate program: a new feature called "Share with Twitter." According to the email, participants can generate "tweetable" links to any Amazon product after first logging into their Associates account. After updating Twitter, any person who clicks through on the link and makes a purchase will earn the participant referral fees payable through the Associates program.Thanks to Mozilla, Web Gets Less Ugly, Good Type Gets Machine ReadableRecently, a consortium of type designers and web designers have gathered around a new font format specification called Web Open Font Format (WOFF). The format would allow more typefaces to appear across the web and to be readable by both humans and search engines. With support from Mozilla announcedwith the release of Firefox 3.6, the question of web fonts might be satisfactorily resolved in the near future.SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORYReadWriteEnterpriseOur channel ReadWriteEnterprise, devoted to 'enterprise 2.0' and using social software inside organizations. Enterprise 2.0: Declaring War Does Not WorkAt the Enterprise 2.0 conference this week,Andrew McAfeemade a few points about the approach to enterprise technology and how it might be changed. McAffee, of the Center for Digital Business, MIT Sloan School of Management, is considered the father of Enterprise 2.0. His views reflect how Enterprise 2.0 is evolving but still with a fair degree of resistance for its adoption.ReadWriteStartOur channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.Enterprise 2.0 LaunchPad: Newbies Take the StageAt the Enterprise 2.0 Conference, we witnessed some of the enterprise community's brightest new stars. Enterprise 2.0 Launchpadoffered early-stage companies a chance to shine. In a gong-show like presentation series, the four finalists took to the stage to battle it out for the title of best newcomer. SEE MORE STARTUPS COVERAGE IN OUR READWRITESTART CHANNELWeb ProductsDiscovering Great iPhone Apps: 5 Recommendation Services ComparedThe iPhone App Store is a blessing and a curse. It's one of the best things about the mobile platform, but it's so popular that finding great new apps to download can be a real challenge. Where there's a monetizable pain-point, services will flower! Enter a variety of new iPhone app recommendation services that aim to point you toward your next download and pocket the affiliate fees for paid apps.Below we've posted a chart comparing the features of 5 new services for iPhone app discovery.The New MSN: Will More White Space and Local News Make You Visit It?Microsoft announced this week a radical redesign of its MSNhomepage. Today's MSN homepage for the US market is a busy mix of ads, hundreds of links and some customizable local news and weather widgets. The redesign, MSN's first major redesign since 2004, puts a new emphasis on search, local news, video and integration with social networks. The new page features more white space, a tabbed design and a new MSN logo.The Very Strange Story of the Startup That Says It Made $10m Before LaunchingBen Behrouzi came from the shadowy Lead Generation business, but some people in that fieldsaid he played too dirty. Now he's got a real-time search engine that just came out of beta today, called Leapfish, and he says the company will already report $10 million in revenue this year despite having barely launched to the public. This is a strange story, so consider suspending your disbelief so you can see what Leapfish has to offer.PayPal's X: A Platform to Pick Your PocketAfter waiting for two months for PayPal to release its much-anticipated platform, the day finally arrived for PayPal X. ReadWriteWeb first covered the company'sannouncement in late Julyand this week, at San Francisco's Concourse Exhibition Center, developers and press people waited with baited breath to see what was earlier described as a "platform as ubiquitous as the electrical outlet."Ribbit Launches Google Voice ChallengerRibbit announced this week the launch of Ribbit Mobile. Ribbit Mobile is a cloud-based VoIP telephony service that brings together web-based calling, smart call routing and voicemail transcriptions. It is hard to look at Ribbit Mobile without comparing it to Google Voice. Just like Google Voice, Ribbit gives users a new phone number or they can use call forwarding. Ribbit Mobile also has quite a few features that Google doesn't offer, including the ability to make calls from within the browser.SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORYThat's a wrap for another week! Enjoy your weekend everyone.Discuss

  Dennis Howlett got the attention of the Enterprise 2.0 community today, with his continued skepticism about "social" technologies and their place in the business world. Here's a quote from his post entitled Enterprise 2.0 - the non-debate:"Why am I not surprised? I've argued for years that the notion of anything that has 'social' attached to its moniker is about as welcome as breaking wind in a spacesuit."SponsorWhile Howlett makes a few good points in his post, we think that he's making a straw man argument - that the Enterprise 2.0 community is somehow involved in a big lie.The reality is that Enterprise 2.0 applications augment our work and these technologies are having an effect on productivity and in some respects, business processes.We spoke today with Mike Gotta, an industry analyst with the Burton Group. He puts it well. For data entry and claims processing, people use othertools. The Enterprise 2.0 offerings augment their work. "Dennis has a point," Gotta said. "These systems are not workflow driven - we already have tools to do that. These tools augment work. They enhance it, they enrich it."But even tools like ERP offerings are integrating lightweight layers to make them more usable, so that people can get their work done. We also recently wrote about Netvibes working with Sage Softwareto provide personal dashboards so business users can better use ERP applications. A few other signs:The Services sector is growing. We spoke to a large technology company this week that is questioning how they can grow under the weight of the email that stalls people in their work. They are working with a large services group which is helping them look at a number of ways for real-time data and notifications to take some of the load off of their engineering team. They've looked around and believe Enterprise 2.0 tools can perform a role that will help them grow and become a more profitable business. More use cases are popping up. No matter how you feel about the Enterprise 2.0 conference, a lot of companies were there to say how they are using lightweight technologies to solve productivity and business problems.Companies on the sell side are growing. Are they all charlatans? If so, are their clients really that stupid? We don't think so. To call people fakes is to say that these poor business people are just victims. That makes no sense. Moreover, we wonder how much more waste enterprises can take with heavyweight IT projects - those cost far more than a SaaS offering that you can test, try and pay on a per use basis.We do see the gap between productivity and the business side of the organization with Enterprise 2.0 technologies. But the innovation is there. And lines of business are taking advantage of tools because they help get the work done.We do agree that 'social' is a term too often overused. But to dismiss the Enterprise 2.0 community is going a bit too far - and does not reflect the reality of this new world.Discuss

  Finding specific online videos from TV networks and independent producers can often be a daunting challenge. Some TV shows are on Hulu, some can only be found as paid downloads on iTunes or Amazon and some are only available for streaming on the network's and producer's own sites. Clickerwants to change this by making it easier to find shows from TV networks, music videos, and web videos from across the Internet. Clicker is currently in private beta and only available in the US. The company gave us 1000 invites for our readers. Read on to find out how you can get yours.SponsorClicker aggregates over 300,000 episodes from over 1,200 networks, as well as 50,000 music videos and thousands of movies.Features and User InterfaceThere are, of course, already numerous video search engines like blinxor Truveo. Few of these make it as easy as Clicker to find the videos you are looking for, however. With auto-completed searches, a smart categorization system and well designed search results page, finding the right video on Clicker is a snap. Whenever possible, Clicker uses video embeds to play videos right on its own page, though if a show can't be embedded, Clicker will point to other sources. It's important to point out that while most of these videos are available for free, Clicker also indexes shows that are only available for paid downloads and streams on services like iTunes or Amazon. Clicker also indexes shows from Netflix - though you need to be a Netflix subscriber to stream these.A very useful feature on Clicker is that users can subscribe to shows and build up a personal library of shows and playlists. Every episode page gives users the option to add this episode to the playlist or to subscribe to the complete series. Clicker also keeps a record of all the shows a user has watched already. All of these features are nice and useful, but the area where Clicker really shines is in how it presents the search results and how easy it is to browse the site and discover shows. Taming the Wild West of Online VideoWith its focus on indexing high-quality videos and making it easy to find them, Clicker manages to stand out from its competition. Earlier this week, Clicker addedBlake Krikorian, the founder of Sling Media to its board of directors, whose experience in this market will definitely be a boon for the company.As Clicker's CEO Jim Lanzone told us earlier today, online video is still going through its Wild West phase. Thanks to services like Clicker, it's now getting a lot easier to find and play online videos without having to search through dozens of sites.InvitesClicker gave us 1000 invites. Simply click here, sign up, and you are ready to go.Discuss

  When you've got a global audience, maybe it's good to make sweeping, ambitious statements. Maarten Lens-Fitzgerald, co-founder of Augmented Reality browser company Layar, was interviewed by CNN todayand took the opportunity to claim that AR on phones is going to be so big in the future that only voice will be more popular.Maybe. Many people in the Augmented Reality world are rolling their eyes at Layar's incredible media exposure. They worry that relatively simple implementations of this technology paradigm will create such a bubble of hype that software developed over decades will suffer as well, if public opinion crashes in a let-down from high expectations.SponsorFact of the matter is, sometimes Layar and other AR services work well and sometimes they don't. None of the mobile applications currently available actually process the live video they are looking at and respond, some just postulate at what should be where you're looking and others look for a very specific marker. In other words, it's not at all like the Terminator view shown by CNN to illustrate the concept. Live video AR (called "true AR" by some in the industry) is just beginning to make an appearance on mobile devices. Layar could not identify pant sizes walking down the street if it wanted to.Either way, here we are: AR is becoming the hot new thing and not just among geeks. It's hitting the mainstream. From CNN profiles like this to the next issue of Esquire Magazine. Even the New York Times is beginning to explore the possibilities- though the Times is both mainstream and full of super-geeks.What do you think? Is Augmented Reality the next step for the internet? Displaying data about the world, on top of our view of the world, certainly seems compelling. Could mobile AR overtake traditional mobile browsing, photography, etc. and be second only to voice as the way people use their phones?It seems possible. Here comes the future, when we get to find out.Discuss

  In 1906 John Philip Sousa criticized the gramophone saying, "These talking machines will ruin the artistic development of music in this country." Nevertheless, because Sousa did not forsee user-generated culture proliferating alongside "mechanical music" he could not have been further from the truth. Not only have machine technologies aided in musical development, but there are a variety of mediums to choose from. While audio engineers may scoff at the idea of making music on the iPhone, there's no denying that a number of options exist for the pocket DJ. Below are a few tools to get you started:Sponsor1. Melodica: Melodica is like Yamaha's Tenori-Oninstrument for the iPhone only it doesn't cost $1000 to play with it. This tool interface consists of rows of buttons. Users touch specific buttons on the app surface to create ambient loops. From here the loops can be layered and combined to make fuller sounding music. 2. Sonifi: Sonifi allows users to remix, record and control visualizations via the iPhone. Created by electronic DJ BT, the service allows for real-time collaborations and users can control beats, bass, melody and harmony via the iPhone's accelerometer. 3. ZOOZBeat: Similar to Sonifi, Zoozbeat allows you to remix and make music via gestural motions from the iPhone. Users shake and tap to change song tempo and tone. You can also record your voice directly to the App. 4. Looptastic: With this service users can import loops, share them between sets and combine them with others. You can also download pre-existing loops to experiment. Users rave about this app, but for many the $9.99 price tag will be a deterrent. 5. Thounds:Thounds is a music platform that allows you to create music and share it with friends and family. The service lets you to create one portion of a musical track and share that link with other musicians for additions. Users can contribute a basic baseline, vocals or guitar riffs. An iPhone app is expected shortly. If you've got more tools to add to this list or examples of music you've made using any of the above products, link to them in the comments below. Discuss

  Seesmicjust announced the launch of Twitter lists in its browser-based Seesmic Web Twitterclient. Earlier this week, Seesmic releasedthe first desktop Twitter client with support for lists. Despite Seesmic's best efforts, Brizzlymanaged to become the first company to release a web client with support for lists earlier today. Seesmic Web offers another first for web-based Twitter clients, however: support for Twitter's geolocation API.SponsorLists With Auto-UpdatesIn Seesmic's web interface, users can now simply hover their cursor over profile pictures and a menu will appear. This menu, among other things, allows Seesmic's users to add others to lists. One nice aspect of the web interface is that it auto-updates lists when new tweets come in. The desktop app - at least in the current version - doesn't do this and forces users to manually refresh lists to see updates.GeolocationIn addition to supporting lists, the new version of the web client also supports Twitter's geolocation API. Seesmic users can't share their locations, but whenever a Twitter user broadcasts location data, a little pin will appear underneath the profile picture, and hovering over this pin will bring up a map. Only a few usersactually have the ability to broadcast their locations at this point. Twitter is only giving platform developers access to this feature for now, but it should soon become a standard feature in mobile clients like Tweetie 2 and Twitterrific.Discuss