On the eve of Microsoft's Sharepoint conferencein Las Vegas, Google is launching its international phase to an advertising campaign that is the largest ever for its push into the enterpriseand one of the most extensive in the company's history.The "Gone Google," campaign is significant in a number of ways.Sharepoint is one of Microsoft's crown jewels. It's a huge business. The technology generates a cool $1 billion in revenues. The technology is at the heart of Microsoft's strategy to remain king over the enterprise. Steve Ballmer says Sharepoint will surpass 1 million developers in the next year.SponsorSteve Ballmer is banking on customers making major investments in Sharepoint 2010. With the upgrade, customers face a host of new IT expenses.For example, Sharepoint 2010 requires upgrade from 32-bit to 64-bit technology on all servers. Office 2007 will run on Sharepoint 2010 but Microsoft is recommending investments in Office 2010 for richer integration. Office 2003 users will need to upgrade to Office 2007 to run Sharepoint 2010.Google App services require no IT environment to manage, no expensive software upgrades and no new server purchases. That's enticing for any size business.The Google campaign highlights why the Microsoft model may be slipping a bit. Companies are questioning if they need to make such major investments in Microsoft technology. For its part, Google has more than 2 million businesses on Google Apps, representing 20 million users. Google is expanding its Google Apps service to the United Kingdom, France, Canada, Japan, Australia and Singapore. Clients include Motorola, New York Life and Konica Minolta.The "Gone Google," campaign is a continuationof the roll out they did over the summer. It features changing messages from businesses that have switched to Google for Google Apps, Google Search Appliance and services such asGoogle Postini, their hosted security and archiving service.The campaign is now running across the globe. With the launch, Google launched a montage video. We find this interesting. If nothing else, YouTube offers Google a great way to promote its own products.Google has not slowed down with it service offering. In September, Google announced an application program interface (API) for its Google Sitestechnology, effectively providing users with a way to import and export apps from Microsoft SharePoint sites. Google Waveis a collaboration platform. It has received mixed reviews, its effectiveness in the enterprise still too soon to tell.Google and many others see a giant in Microsoft that can be slow and at times uneasy in how it steps through the market. With each step, they face a community network of micro-size businesses that are proving formidable with their best-in-breed technologies.It's a big week for Microsoft. Sharepoint is at a juncture. With Google in such an aggressive mode, Microsoft will have to move faster with its own product development, convincing its customers that what they provide is still the best choice for the enterprise.Discuss

  At the ReadWrite Real-Time Web Summit last Thursday, Jason Shellen, a former Google engineerand current Thing LabsCEO, sat down to talk with us about filtration and discovery on the real-time web.One of the greatest problems of this environment is said to be the capacity for information overload. At a Summit session, representatives of some of the most "filter-geeky" real-time startups debated the methods and merits of parsing data from the real-time web. Shellen's was one of the most authoritative voices in the session, and his one-on-one insights are well worth listening to.SponsorDiscuss

  Quite a bit ahead of schedule, Wolfram Alpha's iPhone appappeared in the iTunes App Store today. The app, which costs $49.99, gives users full access to Wolfram Alpha's capabilities and greatly improves on the speed and ergonomics of Wolfram Alpha's mobile site. The company is targeting this app at students and professionals and marketing it as a replacement for stand-alone graphing calculators, which is clearly reflected in the price.SponsorDual KeyboardsOne of the most interesting feature of the app, besides the ability to quickly access all of the power that Wolfram Alpha now offers, is the fact that the company has found a way to make inputing queries very easy. Instead of a single keyboard at the bottom of the screen, the app actually displays two keyboards - one for numbers and symbols, and a regular QWERTY keyboard at the bottom of the screen. Given the nature of a typical query for Alpha, this makes perfect sense and we hope that others will follow Alpha's lead here.A Web-Connected Graphing Calculator, But With Some LimitationsIt's important to note that the app only works when a user is connected to the Internet. This could be a deal-breaker for some, but then, the app store already offers plentyof basic graphing calculators for those times when you don't have Internet access. Thanks to its vast database of chemical compounds, nutritional data, geographical information, financial data, and its ability to solve pretty much any math problem that a high school or college student will ever encounter, the app can do a lot more than any current graphing calculator can offer.For some students, though, the problem could be that some teachers won't allow them to bring a full-blown Internet-capable device like the iPhone or an iPod touch into an exam. In addition, it's also important to note that the Wolfram Alpha doesn't offer the ability to write programsinside the app, though maybe somebody else will build an app that can do this based on Alpha'snewly released API.It's also important to remember that Alpha isn't as easy to use as Google. Alpha, and, by extension, the app, can be rather strict about how you structure a query, for example. If you don't capitalize a chemical formula, the app won't know what to do with these symbols. While Google has virtually no learning curve, Alpha works best if you invest some time into exploring the intricacies of how to structure queries. To help you along the way, the app features a demo video, lots of example queries, and an FAQ section.Native App Offers a Bit More Than the Web Service, But Is That Enough to Justify the High Price?In its press materials, the Wolfram Alpha team stresses that the app offers a number of features that the web app can't currently offer. The app can now make assumptions based on your location, for example. Wolfram also has added quite a few features that make using the app easier than using the web service. You can easily bookmark queries and the app keeps a running list of recent searches available as well. In addition, youcan easily email queries or share them on Twitter.Is $50 Too Much?At $49.99, there can be no doubt that Wolfram Research is pricing the app at the higher end of the spectrum. A spokesperson for Wolfram Alpha told us that the company wants to target the app at "serious users, and is priced as such." The team is clearly aware that this price could be controversial, especially given that the mobile web site offers a similar interface, though without the ergonomic benefits of the native app. In addition, Wolfram tells us that the team wants to use this price to make a statement about the "non-trivial nature" of Wolfram Alpha's capabilities. While the company plans to offer regular discounts and sales, we can't help but wonder if the price isn't a bit too high. At $9.99 or even $19.99, the app would be more of an impulse buy, while now, even though it obviously offers more features than a user would ever expect from a high-priced hardware graphing calculator which would generally retail for more than $100. VerdictWolfram Alpha launched to so much hype that a backlash was inevitable when it finally launched. As Schoeller Porter, the product manager for the iPhone app, notes, the company is also launching this app "as an opportunity to highlight how far the system has come since launch." Indeed, the Wolfram Alpha team continuesto add new data sources and new ways to query them, making the service more useful with every new dataset it adds.The high price will probably keep quite a few potential users from downloading the app, however. While we understand the company's rational behind this high price, users generally consider a $10 app to be a 'premium' product. $49.99 is a hefty price for this app, especially considering that the majority of features is available through the web service. If you are a student or engineer who really needs these features, though, the app is worth a look, but we recommend you try the web service and see how it works for the kinds of queries you would enter before you spend $50, especially given that the company will surely offer discounts or bring the base price down at some point.Discuss

  Our mission at ReadWriteWeb is to explore the latest Web technology products and trends. We're fortunate to have a great group of sponsors who support this goal. So, once a week, we write a post about them; about who they are, what they do, and what they've been up to lately. Please pay them a visit or tweet them a "Thank you" (see link below each sponsor) to show your appreciation for their sponsorship of this site. You can also start following some or all of our sponsors on Twitter with a few clicks on this TweepML page.Interested in being a ReadWriteWeb sponsor?ReadWriteWeb is one of the most popular blogs in the world and is read by a sophisticated audience of thought leaders and decision-makers. We have several innovative new features in our sponsor packages that we'd love to tell you about. Email our COO Bernard Lunnfor all the details.SponsorReady to learn more about the smart companies that support this site you love to read? Read on...Skip to info about:Mashery: API management services |Rackspace: cloud computing experts |Aplus.net: Web hosting |Crowd Science: demographic data |Hakia: semantic search |Domain.ME: .me domain registrar |Codero: Managed hosting |Groupsite: Social collaboration |TechSmith: Screen recording |NaviSite: Managed hosting |Verio: Small business hosting |PayPal: Online payments |Media Temple andSixApart: our hosts and blogging softwareCrowd ScienceCrowd Sciencegives online publishers reports on the demographics and attitudes of their audience. We at ReadWriteWeb have signed up to this new service, because demographic data is something we've struggled to get in the past. It's important for any online business to know their audience, so Crowd Science is a welcome addition to the stats armory that most of us in the Internet biz use.Sign upto get demographic data from Crowd Science.Thank Crowd Science on Twitterfor making ReadWriteWeb possible.MasheryMasheryis a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels explained to the audiencethat while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "Five steps to scaling your business development using Web services" to discover how you can use APIs for your business.You can find out more about APIs and their business use at www.mashery.com.Thank Mashery on Twitterfor making ReadWriteWeb possible.RackspaceRackspaceis one of the world's largest hosting providers, but it's also competing in the cloud computing arena. Rackspace Cloud Hosting offers a suite of services which combines a scalable web and application hosting platform (Cloud Sites) with a cloud storage solution (Cloud Files) and on demand server instances (Cloud Servers). The addition of SliceHosta popular cloud computing and hosting provider and JungleDisk, a favorite online backup servicethat supports Cloud files, makes the Rackspace Clouda powerful cloud hosting solution.Explore Rackspace's hosting and cloud computing solutions.Thank Rackspace on Twitterfor making ReadWriteWeb possible.Aplus.netAplus.netoffers a variety of services relating to Web hosting, including shared hosting, Web design, marketing and online advertising services, search engine optimization, e-commerce solutions, and domain registration.You can register for Aplus.net here.Thank Aplus.net on Twitterfor making ReadWriteWeb possible.HakiaHakiais a semantic search engine. It delivers a new search experience based on focus, clarity, and credibility. You can compare Hakia to Google and Bing here.Hakia currently powersthe contextual advertising link engine at ReadWriteWebwith its semantic advertising module, Contexa. Contexa provides page-level contextual analysis (in this case, of blog posts) on the fly and outputs keywords that represent the meaning of the page along with their meaning score. The Contexa system then matches ReadWriteWeb sponsors' requirements with the contextual representation of the page to provide relevant ads for readers. Contexa is offered as a service and can be integrated into any ad system.Learn more about Contexa.Thank Hakia on Twitterfor making ReadWriteWeb possible.Domain.ME.Meis a true phenomenon among TLDs. With its unforgettable meaning and limitless word combination possibilities, .Me gives a truly personal tone to your domain name. If you are looking for a name that speaks for itself .Me is your best choice. Let .Me speak for your online business or personal blog..Me potential is enormous and it simply asks for you to be creative and coin the name that suits you best. If you have a great, original idea for a domain name, register .Me before it's taken. To check out other ideas, explore the world of .Me.Thank Domain.ME on Twitterfor making ReadWriteWeb possible.CoderoCoderois a former division of Aplus.net. Codero became a separate entity focusing on dedicated and managed hosting solutions after the acquisition of Aplus.net's shared hosting, web design, and domain registration services by Hostopia. "Codero" stands for collaboration, engagement, focus, reliability, and flexibility. It means a more secure computing experience for email, shopping, and data transfer.Codero is a dedicated and managed hosting company focused on the real needs of today's small and mid-sized businesses. The company believes in supporting robust websites, storefronts and online communities that will grow and adapt.GroupsiteGroupsite.comis a self-serve platform for creating social collaboration communities called Groupsites. Groupsites combine the most useful features of social networking and collaboration tools enabling groups large and small to communicate, share and network. Groupsites are currently in use by more than 30,000 groups as user communities, intranets, member communities, team workgroups and social networks. Each Groupsite can be branded and customized and includes discussion forums, calendaring, file sharing, member profiles (professional or social), activity feeds and full-featured sub-groups among other group-centric features.Sign up and createa free Groupsite in minutes.Thank Groupsite on Twitterfor makingReadWriteWeb possible.TechSmithFounded in 1987, TechSmithis the world's leading provider of screen capture and recording software for individual and professional use. People use its products to capture content from their screens in ways that help them communicate more clearly, create engaging presentations for diverse audiences, and analyze product usability and customer experience.With products localized into five languages and a distribution network of resellers in more than 30 countries, TechSmith's global reach is continually expanding.Thank TechSmith on Twitterfor making ReadWriteWeb possible.NaviSiteNaviSiteis a leading provider of enterprise hosting and application services for a diverse client base. Leveraging a diverse network of 16 enterprise-class data centers across the US and UK, NaviSite offers a predictable technology environment and a complete suite of infrastructure and application solutions.NaviSite's product and service offerings include:Vast custom application development capabilities, including SOA solutions, eCommerce, and Web 2.0 applications.Full stack of enterprise hosting services for mid-market companies, including shared, dedicated, and complex hosting, SaaS enablement, and colocation.Best in class managed hosting, such as virtualization and utility computing.Thank NaviSite on Twitterfor making ReadWriteWeb possible.VerioVeriois the recognized industry leader in delivering online business solutions to SMBs worldwide. Distributed through its network of OEM and viaVerio channel partners, Verio's solutions provide web hosting, application hosting and SaaS applications that enable SMBs to drive online success.Verio has emerged as the preeminent provider of web hosting services worldwide. In 2000, the company became a wholly owned subsidiary of NTT Communications, one of the largest companies in the world and supports its operations through NTTs highly reliable and scalable Global IP Network. Through this network, customers and partners can extend their global reach with access to business solutions around the globe and in more than 200 countries.Today, Verio leverages its financial strength and stability to support its growing customer base, extend its product leadership and expand its global footprint for partners worldwide.Thank Verio on Twitterfor making ReadWriteWeb possible.PayPalPayPalis a safe, easy way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, buyer credit or account balances, without sharing financial information.PayPal has quickly become a global leader in online payment solutions with more than 153 million accounts worldwide. Available in 190 markets and 18 currencies around the world, PayPal enables global ecommerce by making payments possible across different locations, currencies, and languages.Thank PayPal on Twitterfor making ReadWriteWeb possible.Our Gracious Hosts and Blogging SoftwareReadWriteWebis hosted by Media Templeand is published using SixApart's Movable Type.If you've ever wondered what ReadWriteWeb looks like behind the scenes, or if you've never seen the Movable Type publishing interface - that's it on the left. We recently upgraded to MT 4.23, which is the latest version. We got onto this release as soon as it was available - in fact our contacts at Six Apart emailed the actual codeto us before it was up on their website. That's customer service for you!Thank Media Templeand SixAparton Twitter for making ReadWriteWeb possible.The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.Have you got a smart company thatcould use some more visits by the sophisticated readers of a blog like ReadWriteWeb's?Drop us a lineand let's talk.Thanks to all our sponsors and our readers for your support!Discuss

  You'll find a few more great new events this week on the ReadWriteWeb events guide. You can download the entire event calendarin iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review your conference plans.Know of an event taking place that should appear here?Let us know in the comments below or contact us.Sponsor22 October 2009: London, EnglandCloud Computing World ForumThe Cloud Computing World Forum is the perfect event for professionals to learn and discuss the future development and integration of cloud services. This one-day conference will provide a focused platform for the global cloud computing industry.The Cloud Computing World Forum is the place to meet all the key decision makers from all of the cloud service providers in one place. Show highlights include:Hear from leading case studies on how to integrate cloud computing into working practices,Learn from the key players offering services in the cloud,Benefit from pre-show online meeting planner,Evening networking reception.23 October 2009: Durham, North CarolinaThe Social Media Business ForumThe Social Media Business Forumwill feature national and local speakers from marketing companies, technology companies, and social networks discussing ways in which business communications have changed because of social media. Sessions will look at internal and external communications methods for both B2B and B2C companies and provide actionable takeaway items for attendees to immediately implement in their businesses. The forum targets business owners, executives, business communicators, key organizational stake holders, and anyone interested in gaining practical knowledge about social media.Early bird registration is $125 until September 18, and $250 thereafter.26 October 2009: LondonMedia140 LondonThe need for brand transparency is here. Engage your consumers and share best practices and case studies of social media engagement at Media140. With award-winning speakers from AKQA, Unilever, easyJet, BBH Labs and Innocent Drinks, we explore together what works and how to do it in this burgeoning sector of marketing strategy.The real-time Web is revolutionizing communication with consumers. By pushing products and services as soon as they become available to market and monitoring direct instant feedback on your promotions you can become head of the game.Social media tools like Twitter, Flickr and Facebook are disrupting and changing traditional media and advertising. Media140 strives to understand and progress the potential of disruptive real-time social media. Share with us at info@media140.comor @media140.Go to www.media140.com/brandsand use discount code "readwrite" for a £95 ticket.27 October 2009: San FranciscoFailConFailCon is the first of its kind and will be one of the most relevent events ever designed for entrepreneurs and startups! We're bringing major founders and investors in the online world to talk about mistakes they've made, failures they've experienced, what they learned and how they recovered. Topics will include founding team communication, design mishaps, investment mistakes, how not to build a viral app and much more! These talks will leave you inspired and excited to be an entrepreneur today and get you prepared for what lies ahead. More information is at snapsummit.com, and get 15% off your ticket by clicking here.28 – 30 October 2009: AmsterdameComm FallThe Emerging Communications Conference &Awards is the world's leading-edge event, spanning telecom, mobile and Internet-based communications. It's designed to showcase and accelerate both technology and business model innovation.There is not a migratory way for telecom operators and media outlets to the future; emergent social practice is increasingly clashing with their very structure and desires. This means unprecedented opportunity for those ahead of the curve. The emerging transformations require big thoughts and big bets. eComm the venue for those thoughts and bets to be shared and heard.ReadWriteWeb readers save 10% off general admission by using the discount code "READWRITEWEB."29 – 30 October 2009: San Francisco, CaliforniaVirtual Goods SummitThe virtual goods market has exploded as developers and publishers dive into this new opportunity. The third annual Virtual Goods Summit in October 2009 will bring together thought leaders in this space from Asia, Europe, and the US to talk about what's changed and what's working and the key challenges facing the industry. If you're active in virtual goods -- or thinking of jumping in -- the Virtual Goods Summit is a must-attend event.New for 2009 is VGS University, a half-day seminar designed to provide a comprehensive overview of how to succeed with virtual goods. Hear from experts on topics such as why virtual goods are effective and the ins and outs of managing a virtual economy. Whether you're new to virtual goods or seeking insights and lessons from the leaders, we encourage you to join us for the day and learn from some of our industry's leading-edge thinkers.ReadWriteWeb readers save 15% off general admission by registering hereusing the discount code "READWRITEWEB."2 – 5 November 2009: San FranciscoEnterprise 2.0 ConferenceThe Enterprise 2.0 Conference is the largest gathering for people ready to connect teams and harness collective intelligence with social tools and 2.0 technologies. Enterprise 2.0 includes visionary keynotes, informative sessions, case studies and an Expo Pavilion featuring the latest technologies. Register today and save 20% (code: CNGXES07) or get a free Pavilion Pass (code: CNGXES01).4 – 5 November 2009: Raleigh, North CarolinaInternet Summit 2009Internet Summit '09 will feature over 75 speakers, including representatives of major Internet brands such as Twitter, Pandora, Google, Salesforce.com, Digg, Technorati, CBS Interactive, Huffington Post, Blogger, Tree.com, and many more.Topics will include social media, blogging, real time, mobile, video, search, online advertising, e-commerce, analytics, the cloud, and more.Join over 1200 entrepreneurs, senior marketers, and executives in the conversation about the future of the industry and how to capitalize on the shifting dynamics of the Internet and tap into its unlimited business potential.5 – 6 November 2009: SydneyMedia140 Sydney: Future of Journalism in the Social Media ageNews broadcasting is evolving. Citizen journalists are coming to the fore, saving lives by tracking brush fires and changing the course of history at elections.Media140 Sydney addresses the changing face of journalism. Partnered by ABC, we bring together Australia's leading lights in journalism, broadcasting, blogging and citizen journalism. Are Twitter and the real-time Web truly shaking up traditional media?Tickets from $165. Register at www.media140.com/sydneyusing promo code "readwrite" for a 20% discount.6 – 8 November 2009: Savannah, GeorgiaGeekend 2009Geekend 2009 is an interactive conference that brings together geeks from all walks of life for three days of cutting edge speakers, expert panels, afterparties, networking and mash-up opportunities. Speaker highlights include Major Nelson of Xbox Live, renowned designer David Carson, Eric Snowden of Atlantic Records, Joey Hasty of Disney, and Matias Corea of Behance, among many others. Get your geek on and enter "RWW" for $30 off the full price weekend badge.9 – 10 November 2009: Santa Clara, CaliforniaSocial Networking World Forum — CaliforniaThis event taking place at the Santa Clara Convention Center actually consists of three conferences: two days dedicated to social networking, one day dedicated to enterprise social media, and one day dedicated to social TV. Key speakers include social networking publishers, advertising agencies, industry analysts, software developers and equipment manufacturers, pay-TV and network service providers, mobile operators, and more.Joint exhibition combining social networking and enterprise social media formatsPre-show online meeting planner for delegatesDiscount for early booking (expires September 25th)Free pass for exhibition only10 – 13 November 2009: Las VegasPubCon VegasPubCon Las Vegas is a multi-track educational conference hosted by SearchEngineWorld &WebmasterWorld. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion and marketing of their Internet businesses and brands. PubCon London 2009 is a social networking event.11 – 12 November 2009: Denver, ColoradoDefrag 2009 ConferenceAs online data is growing and fragmenting at an exponential pace, individuals, groups and organizations are struggling to discover, assemble, organize, act on and gather feedback from that data. In the largest sense, we're all looking to augment the pace at which we achieve insights on raw data -- to accelerate the "A-ha" moment.Defrag explores the intersection of topics like:Business intelligenceBusiness process managementSocial computing and analyticsNext-level discoveryEnterprise 2.0Next-gen emailThe semantic Web18 – 19 November 2009: San FranciscoGreenBeat 2009VentureBeat, the leading innovation-focused business blog, will host the seminal conference on The Smart Grid, November 18-19 in San Francisco. GreenBeat 2009 brings together the nation's 500 leading entrepreneurs, investors, utility and technology executives, policymakers and press to affect accelerated development of a leaner, more efficient electrical grid. With participation by Al Gore, former Vice President and Nobel Prize Winner; John Doerr of Kleiner Perkins; and industry leaders, including from Cisco, Tendril, PG&E, expect lively discussion and power networking. The program will highlight new technologies and explore the opportunities afforded by the stimulus package. For more, visit www.greenbeat2009.com.ReadWriteWeb readers, save 20% on regular price tickets with discount code GREENRWW09 here.19 November 2009: Mountain View, CaliforniaUnder the RadarFeaturing the most cutting-edge mobile startups from around the globe, Under the Radar will get you dialed in to what the 2010 mobile innovation marketplace will look like. It's a must-attend event for dealmakers from global carriers, brands, media companies, and handset manufacturers responsible for helping their companies leverage new mobile technology and innovation in the fast-evolving digital landscape.Save $200: book by 2 October 2009, and get the early-bird rate.1 – 3 December 2009: London, EnglandOnline Information &IMS 2009Online Information and IMS together create the largest event dedicated to the information industry. Consisting of an exhibition delivering over 9,000 visitors from 70 countries, a conference and a show-floor seminar program, the event provides an annual meeting place for the global information industry.Online Information is once again set to play host to thousands of information professionals, information end-users and publishers from around the globe, meeting suppliers of online content, e-publishing, and library management solutions. IMS provides a forum for IT, business, and information management professionals to find unlimited, relevant advice, educational content and compare solutions under one roof. Attend IMS and meet suppliers of content management, search solutions, and Web 2.0 technologies.1 – 3 December 2009: Boston, MassachusettsGilbane Conference BostonJoin us at the sixth annual "Gilbane Conference Boston: Content, Collaboration and Customers."Your content is your business, and you need to make your Web content part of an integrated platform for customers. You need to know solutions and technologies that are ready to be implemented today. Gilbane Conference Boston is built around the four major areas of how enterprises use Web and content technologies:Web business and engagement;Managing collaboration and social media: internal and external;Enterprise content: searching, integrating and publishing;Content infrastructure.Visit www.gilbaneboston.comfor conference details. ReadWriteWeb readers, use the discount code "GILBANE" to save an additional $200. Register today!1 – 3 December 2009: San FranciscoSupernovaThe Supernova Conference is the thought-leadership forum for the network age. It brings together over 500 business, government and technology influencers to understand how decentralization and pervasive connectivity are changing our world. It's the only conference to focus on how networks have become the main instruments of change from both business and social perspectives.An ever-evolving network itself, the conference has become the place for highly interactive and spirited debates, making significant business connections and revelations on new innovation.ReadWriteWeb readers get a discount of $700 off the regular price when registering by 16 October 2009. Use code "RRW09". After October 16th, the discount changes to $200 off the regular price. Register here.7 December 2009: San FranciscoSF MusicTech SummitThe SF MusicTech Summitbrings together 600+ visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with them at the convergence of culture and commerce. We meet to discuss the evolving music/business/technology eco-system in a proactive environment, highly conducive to deal making. Register with a great ReadWriteWeb 15% discount.7 – 11 December 2009: Chicago, IllinoisSearch Engine Strategies 2009From social media to local search to video SEO, Search Engine Strategies Chicago puts you in front of the experts who will help you sort which technologies and channel will take you to the next level and which are just hype.Search Engine Strategies is the pioneer of educational conference series in search engine marketing. It's the venue where the industry visionaries and thought leaders gather each year to discuss the newest trends, share insights and present the strategic action plans you need to grow your business. Sessions include:SEO Through Blogs and FeedsDuplicate Content and Multiple Site IssuesWhat's the Link Between Search and Social?Online PR: Where to Next?Search AnalyticsSee more at www.SearchEngineStrategies.com/chicago. ReadWriteWeb readers receive a 15% discount when registering hereusing RWW15 code.27 – 28 January 2010: Amsterdam, The NetherlandsEnterprise Social 2.0: Rip or ROI?This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions.The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include:How to integrate social media programs successfully into business strategies?Building business momentum, visibility and market growth through social mediaMeasuring success and influence using metrics and analytics: what are the tools and techniquesIntegrating viral marketing and social media into traditional marketing mixDeveloping and activating audiences using social media channels such as Twitter, Facebook, blogs15 – 16 March 2010: London, England2nd Annual Social Networking World Forum — LondonThe 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams:Social Networking World ForumEnterprise social mediaSocial TV World ForumMobile Social Networking ForumThe event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more.Full workshop program within exhibition areaEvening networking receptionPre-show online meeting planner for delegatesFree pass for exhibition onlyDownloadthis entire events calendar in iCal format.Discuss

  An international team of computer scientists has created software that lets anyone perform on-the-fly analysis of live streaming video on the iPhone. Used alongside existing methods of displaying data on top of the camera's view, this new functionality signals a fundamental change in the kinds of Augmented Reality (AR) that iPhone developers can create. Existing AR apps, like Yelp, Layar, Wikitude and others display data on top of a camera's view but don't actually analyze what the camera sees. This new development changes that.The iPhone has a private API for analysis of live-streaming video but developers' requests that it be made accessible haven't been granted by Apple. The new software opening up access to that API was made freely available to anyone this morning by the team that built it.SponsorThe Visual Media Lab at Ben Gurion Universityin collaboration with HIT Lab NZwrote the code in question and unveiled it along with video demonstrations at the AR-specialist blog Games Alfrescotoday. The unveiling comes just days before the International Symposium on Mixed and Augmented Realityin Orlando, Florida.In a demonstration video the team showed how software built on top of the now-exposed API could look at a 2D image drawn on paper and render the image in 3D. Then the 3D rendering is subjected to a physics simulation. This is of course just one use-case. Video AR-enabled software could do almost anything in direct response to the actual images seen through the iPhone's camera view, in real time. Image processing locally will be easier and faster than comparison with a large number of related images, something that would likely require some connection to the cloud, but these are early days.GamesAlfresco author Ori Inbar calls this the dawn of an era of "user-generated Augmented Reality."For the first time ever, the core code necessary for real augmented reality ("real" here means precise alignment of graphics overlaid on real life objects) on iPhone 3.0 is available to the publicHow will Apple respond? That's a big question; the company has had an ambivalent relationship with the emerging field of Augmented Reality so far and exercises infamously obtuse control over applications distributed through its app store.For now the code is being distributed for its creators by Ori Inbar, whose email address to request it is available at the conclusion of his coverage on GamesAlfresco.The possibilities here are huge. While location-based AR is clumsy at best so far, due to the imprecise nature of GPS and mapping data, these kinds of object-centric AR tied to the actual viewed world open up a whole new world of potential developments. Let's see what you've got, AR devs of the world!Discuss

  News aggregation startup Thoorais celebrating its public release just one day after ReadWriteWeb's Real-Time Summit. In June, we wrote about the fact that CNN was hours behind Twitter in reporting news from Tehran.As real-time services continue to trump traditional media outlets, companies like Thoora have jumped on the chance to build a better news source. Since Thoora's recent demo at TC50, reviewers are already questioning whether the company can survive in what is proving to be a crowded space. SponsorBased out of Toronto, Thoora indexes stories from across the web and categorizes them under 25 verticals including science, technology, video games, mobile, world politics and television. Similar to Techmeme, Thoora aggregates real-time news stories; however, in addition the company also provides an open analysis of real-time trackbacks. Thoora aggregates interesting posts from a variety of different verticals in what resembles a Digg-like news dashboard. However, instead of displaying the number of in-community "diggs", Thoora displays "reactions". Reactions entail the number of news stories, blog posts, tweets and comments that can be linked to a particular story. Stories with the most reactions rise to the top of the list, whereas less popular stories remain lost in the news river ether. ReadWriteWeb recently recognized Thoora on our top 100 real-time web companies. To check out the service, visit thoora.com. Discuss

  In the last two posts in this series, we discussed the Web of data, which makes structured interlinked data sets machine-accessible, and the Web of identities, which makes data about people machine-accessible while addressing privacy and data volatility.This time, we'll focus on the Web of services, which makes services accessible to and processable for machines. These Webs all have a semantic architecture in common and follow basic Web principles, such as being decentralized, modular, simple, addressable via URIs, and built for machines.SponsorThe services sector has become the world's biggest business sector, accounting for 64% of the worldwide gross domestic product. The sector has pressure on it to make its services easier and more widely accessible, as well as to quickly adapt to ever faster changes in the market environment.The effort to standardize such things as service-oriented architectures (SOA) and Web services has taken years, but still we have no clear definition of what constitutes a service at a conceptual level. The interface, which is the format of what goes in and out of the service, is often described formally, but what the service is actually doing, semantically speaking, is not. While there are a number of different approaches to semantically describing Web services, such as OWL-S, WSMOand WDSL-S, none so far has managed to break out of its academic confines.Today, there are already all kinds of services with different levels of complexity, and their number is expected to grow exponentially. The services follow different standards, and a lot of them are proprietary, uni-directional and designed to be used by humans to mash up something new. Editorial catalogs such as ProgrammableWeband search engines for Web services such as seekdaare designed for humans who are searching for a particular service for that reason. For tasks that are unsolvable for machines, there are even Web services such as Amazon's Mechanical Turk, which have humans in the back end answering tricky queries.The problem with all of this is that each of the tens of thousands of services is accessiblebut not findableby a machine without a machine-understandable description. Thus, every service nowadays has to be wired to a machine by hand. So, what would machines be capable of if services were annotated with semantic descriptions?Service discoveryGiven an index of Web services, a machine charged with finding the right service for a particular problem could choose one among those that have been indexed.Contracting and executionOnce a service has been selected, a machine could look up its terms and decide on contracting and execution details. How often would the service be needed? And what would be the cheapest contract then?Billing or revenue sharingDepending on the autonomy of the machine, one could imagine something like an Autonomous Agent, which automatically makes the best deal with the service provider on such things as billing or revenue sharing for service usage.Replacement on failure, based on experienceOf course, the machine would be able to replace a failing service with an equivalent one. It could also rate a service and publish it.Service orchestrationA machine could, given enough intelligence, split a task into sub-tasks and then discover, contract and orchestrate services to solve these sub-tasks. And after the sub-tasks have been addressed, the main task would be solved. Such orchestration could involve the parallelization of tasks, for speeding up or redundancy purposes, or chaining services (whereby the output of one service is inputted into the next).Research projects such as TripCom, SUPER, SHAPEand SOA4Allare dealing with these ideas and scenarios.Future scenarios are limited only by our imagination: machines could autonomously pursue goals on behalf of their master user or company, according to a specified level of freedom. These agents could solve increasingly complex problems and be granted increasingly more autonomy (finally ending up as Skynet).In the next and final post in this series, we will discuss how all of these scenarios could become a reality with the arrival of all three Webs: a revolution in the ability of machines to access, process and apply information.Do you also count the Web of services as a third Web? Where do you see its limits?(Photo by zorro-art.)Discuss

  Twitter rolled out a limited beta of its new lists featureto a larger number of users late last night. With these new lists, Twitter users can now organize their friends into groups. By default, these lists are private, but one of the most interesting aspects of this new feature is that users can also make their lists public - something many Twitter users have been looking forward to for a long time. SponsorThird-party Twitter clients and tools like TweepML, TweetDeck, Brizzly, Nambu and others all offer their own implementation of this feature, though Twitter also gave early API access to this feature to a number of third-party developers. Currently, adding friends to a list is still a bit cumbersome and either involves a lot of clicks from a user's profile page or a visit to the 'following' page. The list of users you follow, however, is organized in chronological order, so finding users on this list is quite hard.One interesting aspect of this feature is that a user's profile will now also show a section that highlights the public lists a user was added to. This could have some interesting social ramifications. After all, Twitter's emphasis on follower counts has already created a bit of a popularity contest and now being part of a certain list that is being curated by the right person could add yet another dimension to this issue.Of course, these new lists will open up avenues for a new products as well. Third-party tools, for example, can now look at the public lists and maybe create new algorithms to rank a user's authority on Twitter. Import/ExportOf course, these are still the early days for Twitter lists, but hopefully we will also soon see a feature in third-party clients like TweetDeck that will allow users to export their existing lists or import their new lists from Twitter. Chances are that this is just a matter of time and this will probably be a default option in third-party clients once Twitter rolls this feature out to the majority of its users.Discuss

  If you've ever created your own podcasts or home videos then you've probably got content sprinkled across YouTube, Vimeo and Blip.tv. As better video services arise, there's always that familiar debate: do you take the time to migrate your archives to a new service or do you embed multiple files into your site? Dutch video site Yubby creates a seamless solution for video display across 3rd party services. Rather than forcing users to embed multiple videos or links, the company lets users drag and drop videos from a variety of sites into a single embeddable player widget. SponsorWhile Yubby only really launched in the Netherlands in January, co-founders Vincent Everts, Remco Bron and Ronald van Woensel have been working together for more than 4 years. In 2005, the three were working on a Boxee-styleweb television software solution. After struggling with federal product requirements and deals with device manufacturers, the group took the best parts what was expected to be a set top box software and transformed it into a web-widget platform. While they remain in the entertainment content space, Yubby launches in the US as a great solution for video publishers, bloggers and artists. The company's American debut is timed with this year's Blog World Expo. Those familiar with the Blog World Expo site have unknowingly seen Yubby in action. The widgets are already attached to homepage content featuring more than 65 tech and social media powerhouses like Guy Kawasaki, Kara Swisher and Chris Brogan. The company lets users search video from the top 30 uploading services, create specialized channels and republish these channels to the page, sidebar or social media profile of their choice. While the widgets can be placed anywhere you can embed code, the company has already built WordPress integration for even faster video publishing. The product is currently free to general users and offers a premium service where publishers can integrate the site directly into their content management systems. To test Yubby visit Yubby. Discuss

  Recently, Roger Thompson, chief research officer at security firm AVG, discoveredover half a dozen Facebook applications that had been compromised by malicious hackers. Although the apps' reach was small with relatively few users being affected, Thompson was concerned because it was the first time he had seen apps themselves hacked as opposed to something like Facebook profile pages, a common target for the still-spreading Koobface worm. While this incident alone wouldn't generate much excitement given the low-profile nature of the applications affected, it's not the only example of unsafe applications on Facebook. Another researcherjust spent an entire month scouring Facebook apps for security vulnerabilities and what he found is disturbing: six of the hacked apps were in the top ten, 9700 applications were affected, and the potential victims totaled 218 million users. SponsorHacked Apps Found Forcing Malicious Software on UsersIn the case of the hacked Facebook apps found by AVG, the apps had been compromised by the use of "iframes," which are bits of code embedded in the applications themselves. The iframes were able to load content from malicious websites into the applications' pages on Facebook.com, directing app users to install software on their computers by purporting to be an update for an out-of-date Adobe Reader product. At first, Thompson thought the apps had been hacked by the developers, but as it turned out, it was the developers who were the victims. After looking at the source code for the apps in question, Thompson found that the iframes had been injected into the apps' code due to infected software on the developers' PCs. Facebook quickly reacted to the situation and took down the compromised apps while also contacted the developers to warn them of the issue. Thousands of Apps Vulnerable to AttacksWhile hacked Facebook apps may still be a bit of a rarity today on the popular social network, security vulnerabilities that couldlead to malicious attacks are not. After spending a month on Facebook looking for application bugs, another security researcher made some disturbing findings. Specifically, the researcher, who goes only by the handle "theharmonyguy" online, was looking for a specific vulnerability he referred to as a "FAXX Hack." FAXX stands for "Facebook Application + XSS + XSRF" or, in other words, a cross-site scripting vulnerability - a certain type of security hole that could allow a hacker to access profile information, including personal details, status updates, and photos of a victimized user and their friends.The findings showed that many Facebook applications, even those that were widely used and considered trustworthy, lacked basic security precautions. There were some 9700 Facebook applications which were affected by vulnerabilities and over half of the applications in question had passed through Facebook's "Verified Application" program, a sort of "stamp of approval" designed to assure Facebook users of an app's general trustworthiness. Among the apps, six were ranked in the top ten by monthly active users including FarmVille, Causes, LivingSocial, Movies, Farm Town, and YoVille. The collective monthly active users counts for all the hacked apps totaled 218 million. However, that previous figure does include overlaps. Also, seven of the top ten application developers on Facebook were found to host at least one vulnerable app. While discovering the bugs, the researcher contacted each application developer to make him or her aware of the hole. For the most part, developers responded quickly and took the situation seriously. However, several developers took a while longer to respond. Nine took over a week to patch their application and one even took two weeks. And those delays were not due to the complexity of the required patches - these were, in terms of coding, simple fixes. What's most concerning about these findings is how widespread the problem was. Unlike the apps AVG discovered, this wasn't a minor, isolated incident affecting a small handful of users. Although the apps in question here were just vulnerableto attacks as opposed to being comprised themselves, it shows how risky it is to use any application, Facebook Verified or not. Is Any App Safe?On top of all these security issues, in August many Facebook users were surprised to discover the vast amounts of personal information they were revealing by their use of Facebook quizzes. Even if you limit access to your profile through privacy settings, Facebook quiz applications can see everything on your profile page when you take a quiz...or even when your friend takes one. To make matters worse, Facebook does not screen developers for trustworthiness nor do they require developers to comply with a privacy policy. With hacked apps, security vulnerabilities, lack of privacy policies, and apps that can read your private profile information, one has to wonder if using anyFacebook application is appropriate and safe these days. Discuss

  According to mobile marketing firm Brand in Hand, female iPhone users are the worst demographic in terms of interacting with mobile ads on the iPhone. The company, whose high-profile clients include Procter & Gamble, General Mills and American Express, has run 60+ mobile ad campaigns over the past two years. During that time, they've had the opportunity to study the engagement of iPhone users with their ads. So why are women ignoring the ads? Apparently, they're too busy actually usingthe apps. SponsorWomen Use the Apps, Ignore the AdsFrom an article on AdAge, which reported on Brand in Hand's news in detail, the reason that the women were not engaging with the mobile advertisements came down to how they actually used their phones. The research showed that women, "especially so-called super-moms, are task-oriented and tend to use their smartphones to help them get things done." In other words, these busy iPhone users didn't have time to goof off by clicking (or rather, tapping) through on a mobile ad. Ads were seen only as distractions that would take them away from the particular task at hand. For advertisers trying to market to this particular demographic, the new findings will have an impact on what type of mobile campaigns will be run in the future. And given that only 18% of women age 18-49 have a smartphone today, according to Nielsen, smartphone advertisements just won't deliver the numbers that advertisers need. At least for now. A Better Alternative to Mobile Ads?Although the AdAge article didn't go into any detail about how marketers could engage smartphone-owningwomen in different ways, we think that there's at least one company that may have figured it out. Instead of offering distracting mobile banner ads that get in the way of the task that needs to be done, food and beverage giant Kraft introduced their own iPhone app instead.This branded effort, dubbed "iFood Assistant" (iTunes link), is a recipe app that helps users plan meals. This fits in perfectly with how Brand in Hand claim women use their smartphones - they launch apps designed for a particular purpose. Yet this time, while doing so, the women (and men, too, we suppose) are also engaging with the brand itself because the recipes featured in the iFood Assistant app include Kraft food products of course. This app is so successful that Kraft is even able to successfully charge for it, something that rarely works for branded apps. But Kraft's app sells - and sells well- priced at 99 cents in the iTunes App Store. They even hit their 3-year download goal in a matter of weeks, said Ed Kaczmarek, Kraft Foods director of innovation.  While at the moment, Kraft's iPhone application appears to be the exception and not the rule when it comes to creative marketing efforts, it's a great example of how mobile marketing could and perhaps should be done, especially if you want to engage busy, task-oriented women. Discuss

  Real-time information is red hot all around the web but it made a surprise appearance on YouTubetonight in the form of real-time search for comments, of all things. YouTube comments are notoriously not worth reading, but now you can search their full text...in real time. There are some very real, potential use-cases crying out for a tool like this. Companies in particular are likely to want to know what people are saying about their names in the comments on YouTube. You name your topic, though: it's now available for real-time search across viewer discussion.Real-time search appears to have been rolled out very recently, with no mention, on this page. In addition to search results continuously updated ala Facebook's newsfeed ("3 new results") there's also a frequently-updated list of "trending topics" on the search page.SponsorUnfortunately, there are no feeds being published to syndicate these search results into a reader off-site. The regular search on YouTube now has RSS feeds and Google Wonder Wheel data being published, so perhaps comment search will have feeds added soon as well.Proper nouns will likely be of interest to searchers watching YouTube comments. This could be a popular addition to the toolkits of social media watchers everywhere.What's the benefit of serving those results up in real time? For certain search queries you don't want to wait around to find out there's new results.What could be next? Presuming this feature is as real as it looks and goes live to the public soon, we'd love to see YouTube support something like the Salmon comment aggregation protocoland publish updates for this and other GData feeds through in a real-time syndication format.Thanks to Tikva Morowati for the tip. Tikva is the Community Platform Director for KGBWeb, a stealth startup made up of ex-Googlers and others in New York City that will likely make a splash among web-watchers later this year. Discuss

  Rob Cottingham is cartoon-blogging the Real-Time Web Summit - keep checking back for updates!SponsorDiscuss